Monster

60×80 Island for 2010 SHRM Show                     View some more on YouTube here.

Attributes: Interactive, high-energy, technology

The Challenge: Monster’s desired outcome was to present Monster as technology-driven leader in their industry. They wanted to showcase their social media tools and demonstrate their cutting-edge 6Sense search technology in a fun, interactive and memorable forum.

Within the Monster booth, were new and innovative solutions to help employers source, match, and manage candidates. It was an opportunity to see Monster’s latest technology and tools in action, tools that help employers better connect with the best talent – faster and more precisely than ever before.

Featuring 35 + plasma screens, the only augmented reality experience on the SHRM floor, and a live interactive game show, Monster’s booth experience reflected the ever-changing world of work. Some of the feature highlights in the booth included:

•    Monster’s patented 6Sense® search technology delivers the most relevant candidates by analyzing, rating, and ranking resumes based on the most recent qualifications of job seekers. This was highlighted in a large, central theater with 103″ screen, live presenter, and game pods featuring the custom-developed Monster Candidate Match Game.

•    Power Resume Search® provides precise, relevant results that match people with opportunities faster and better than ever before.

•    Monster Mobile Apps extend the reach of job postings by allowing Monster members to search and apply to jobs on-the-go using mobile devices.

•    Monster Career Ad Network® transforms job postings into high-impact online ads strategically placed on our vast network of thousands of partner sites.

•    Military.com provides a targeted path to career-minded military veterans through online ads, targeted emails, and customized solutions.

This booth was winner of several awards, including Best Use of A Single Technology and Best Combination of Event Technologies by Event Marketer.

The Monster Candidate Match Game Show was custom designed and produced by Inhance Digital.  This multi-player, computer-based, interactive experience was a fun and educational way to bring Monster’s customers up to speed on their innovative solutions. Everyone who played the game received one of Monster’s always-in-demand plush Trumps; and everyone who won received a large plush Trump. Winners were also entered into a raffle to wine an iPad2 plus Monster-branded sleeve. Each day, one iPad2 was raffled away.

The central theater featured a 103″ multi-touch wall.. This interactive touch wall will gave attendees a chance to launch an experience.  The interactive touch wall showcased Monster’s 6Sense semantic search technology in action, plus their growing family of mobile apps and other soon-to-be launched products.

Within the booth, there 8 workstations equipped with touchscreen technology, 3 mobile apps stations for employers to test drive all of Monster’s mobile apps, and one veteran’s demo area – this is where employers actively hiring veteran’s could swing by to check out Monster’s newest offering specifically for vets looking for employment.

Also, on the rear of the double deck was an Augmented Reality station where attendee’s could hold up a preshow mailing and, triggered by a live webcam, an animated Trump popped up out of the mailer on the screen in front of the attendee. View a video demo on YouTube here.

Monster highlighted their social community presence with a TwitterFall  that was powered by three display that displayed live #monsterlive tweets cascading down the displays. Facebook was featured also.

Upstairs, on the second floor of the double deck, was hospitality, a contemporary private conference rooms, and two overlooks that allowed attendees to watch the activities from above.

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Designed while under the employment of Access TCA, Inc.

Photo Credit: Padgett & Company